their purchases, they do extensive research before taking the plunge, using search engines, online reviews and social networks. millennials _ (born between 1981 and 1997) are the most loved by brands. This generation uses the internet in almost every aspect of their lives, and shopping is no exception. For this reason, 68% of them demand omnichannel accessibility in their shopping experiences. Of course, although they have no qualms about buying online, they are still more likely to do so in a physical store. In fact, this generation enjoys shopping and considers it a social activity.
Another very interesting feature is that the online world has a great influence on their purchasing decisions: 84% admit that user-generated content influences their purchases, 82% give importance to word of mouth, 68% say they are strongly clipping path service influenced by social networks and 60% take into account the opinions of their friends. Lastly, centennials or Generation Z (born between 1998 and 2010) are the digital natives par excellence. It's natural for them to go directly to Google to compare prices, styles, availability and reviews of the products they're interested in, and 40% frequently leave reviews online. They are very selective with the price and therefore very
sensitive to promotions and discounts such as Black Friday and Cyber Monday. Of course, despite their technological dominance, they continue to go to stores and enjoy shopping as a social event. Twitter Shopping: Twitter launches its shopping option for ecommerce By Sofia Smolko , published on October 15, 2021 Twitter is one of the most used social networks in the world, since it allows you to share information quickly and easily through tweets, which are messages of a maximum of 280 characters. It is precisely these characteristics that make it one of the most popular social networks and that have