Jun 19, 2022
In Self Help Forum
Music and NetEase Cloud Music are two executive list music apps that are commonly used by everyone. Although there are many product experience executive list reports and analysis on the two, most of them are too broad and do not focus on one or several functions. Conduct comparative analysis and provide relevant insights. The author of this paper discovered this phenomenon and made a detailed analysis of the two. There are few product experience reports and competitive product analysis of QQ Music, NetEase Cloud Music and other streaming music products in each product community, At the end of May 2020, QQ Music rushed to the executive list hot search on Weibo due to the advertisement inserted in the song switching. Netizens said that this type of advertisement "seriously affected the user experience". QQ Music later replied that the move was a "small-scale test for non-VIP users". . It seems that there is always a contradiction that is difficult to reconcile executive list between commercialization and good user experience. This article will use the funnel model as the framework to discuss how to reasonably design membership sales in the app according to user usage scenarios, So as to attract as much user attention as possible. , to executive list complete the exposure and reach of rights and interests, and to minimize the impact on users' daily experience. The text structure is as follows: 1. Background introduction 1. Mobile music market executive list market and payment scale According to iiMedia Research's "2019-2020 China Mobile Music Client Market Research Report", the overall number of mobile music clients in 2019 increased by 6.6% over the previous year to 580 million, and it is expected to increase to 618 million in 2020.