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Monira Khatun
Jun 12, 2022
In Self Help Forum
Hello everyone, I am Jian Feng, CEO of Zero One bulk sms service Fission. Today, I will share with you how to design the fission matrix of "Enterprise WeChat + Mini Program + Live Broadcast". After the fission growth in 2018, the private domain traffic in 2019, and the live broadcast this year, we will find that the gameplay is always changing, because users cannot always be attracted by the same gameplay. Competition of strategy and values. 1. Four operating bulk sms service models of WeChat in the retail industry At present, many companies are encouraging employees to use corporate WeChat to operate users. Like the sales of some retail stores, companies will encourage them to direct the customer flow of offline stores to corporate WeChat, so as to facilitate them to re-reach and re-convert users online. As users become more and more accustomed to online shopping, corporate WeChat online marketing will play an increasingly bulk sms service important role. Next, I will share with you the four operating models of the retail industry in enterprise WeChat: 1. Store shopping guide + corporate WeChat: offline traffic entrance, online fission transition introduction This operating model is based on the drainage of store shopping guides: generally, users are first added to the corporate WeChat of store shopping guides, and then they provide bulk sms service benefits based on personal services or snap-up purchases in the fan welfare group, so as to deposit users in the corporate WeChat. Then you can use the circle effect of WeChat ecology to start the fission of small programs. Zero One Fission Jianfeng: How to design corporate WeChat + live broadcast + fission matrix? For example: choose grapes, mangoes and other fruits, New users can taste them for one yuan, and old bulk sms service users can get rewards by forwarding them to new users; after the friends of old users have completed the purchase, they are guided to add enterprise WeChat, and then enter the welfare group to snap up more things and complete private domain traffic. precipitation. Then continue to guide these bulk sms service users for secondary sharing, and after the online fission is completed, return to the store. 2. Store community: live broadcast / group fight / solitaire / spike This kind of operation model is based on the geographical location of enterprise WeChat groups. As the user's reachability decreases, the user's sense of security is on the rise. Taking into account the "social safety distance", WeChat personal accounts are more private; users are generally reluctant to add unfamiliar friends except in certain scenarios; the reach rate of mini programs and service accounts is low, so the community has become a good choose.
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Monira Khatun

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