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Jun 18, 2022
In Self Help Forum
This is a profession in the field of interaction design that has just emerged abroad. The main responsibility is to deal with the copywriting problems in a number of service products such as apps/web pages. This copywriting also has a special name "Microcopy executive email list (micro copy)". Does this need to be written by someone? Much needed. In 2009, Joshua Porter wrote a blog post titled "Writing Microcopy" in which he described an e-commerce site he had executive email list diagnosed. Users need to fill out a payment form during the purchase process on the site, but 5%-10% of transactions are unexpectedly terminated due to incorrect addresses, resulting in a loss of conversions. The diagnostic solution provided by Porter at the time was to add a prompt next to the address field: "Please be sure to enter the address associated with your credit card." "Just like that, executive email list the error went away," Porter wrote in his article. This not only saves time for users, but also improves the conversion rate of the website, which brings considerable revenue to the website. Porter finally executive email list came to the conclusion that adding the right lead copy in the right place/right time can completely change the user experience. Not only that, but he also came up with a name for this copy, Microcopy. Master Talks | Is the Interaction Design Industry Saturated? Let's take another simple example to see the impact of the copy in the page on the user experience. Master Talks | Is the Interaction Design executive email list Industry Saturated? When you encounter this popup, which button should you click if you want to "undo" the action? Did you find it? The text in our most commonly used "OK" and "Cancel" buttons executive email list is ambiguous. Then a dedicated interaction designer or even a UX writer is needed to solve this problem. The revised text is as follows: Master Talks | Is the Interaction Design Industry Saturated? With this modification, the ambiguity disappears.
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