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rakib9090alhasan
Oct 11, 2022
In Self Help Forum
Healthcare companies are competitive. This means if a user doesn’t have a great website experience, their customers will move on quickly. If a healthcare company caters to other businesses, they can use a website personalization software to also provide them with use cases, testimonials, and more based on their industry. However, with some website personalization software, you can target the companies based on their name. So, you can welcome a company to your website using their name, and show them specific products that you know they will need. By doing this, you will make their lives easier, and they are much more likely to work with your company. If you currently use Hubspot in your marketing stack, then their website personalization might be the perfect fit. To use their personalization features, you must have a Hubspot Marketing Hub account. Which is different from their CRM. Hubspot offers a lot of personalization options including pop-ups, triggering email chains, and optimizing the appearance of your website based on visitor characteristics. Their starter tier begins at $40 USD per month. With the starter tier, some of your personalization options are limited and a lot of companies find themselves upgrading to more expensive plans to use all of the features. 2. Google Business Phone List Optimize Google Optimize is an all-encompassing software that is built on top of your existing Google Analytics account. Whether your team is looking to build new landing pages, create pop-ups, or messages at the checkout, Google Optimize will have you covered. You can analyze a wide variety of statistics that will allow you to A/B test and see what your customers respond to the best. Like all other Google products, there can be a learning curve but they do offer courses to help you and your team better understand their software. You can start to personalize your website for free, but the majority of its features are available with Google 360. Google 360 is quite expensive, with plans starting at $150,000 USD per year. 3. Optimizely Optimizely is another one of the most popular website personalization software providers on the market. They work with over 1,000 companies worldwide including Peloton, Uber, AMEX, and Mazda to help them optimize their website and increase revenue and growth. Optimizely caters to large enterprises with a hefty price tag. Their basic annual plan starts at $36,000 USD per year, and this doesn’t include some of their best features. Although they are expensive, they do provide their customers with a great experience with their easy-to-use platform and customer support.
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