Jul 31, 2022
In Self Help Forum
By now, you may be sold on the idea of content marketing—but it doesn’t mean that your marketing leadership and/or stakeholders will be, too. A few common objections tend to pop up in discussions about content marketing, and you’ll have to navigate them to get buy-in for your projects: Paid advertising attracts more traffic and customers, faster It takes too long to see results The ROI is difficult to measure 1. Paid advertising attracts more traffic and customers, faster Paid advertising is indeed a quick (if costly) way to generate traffic: as soon as you’ve paid to place an ad in front of people’s eyes, and provided you’ve done your targeting correctly, traffic will start flowing. However, in most cases, paid ads send people to pages that sit at the bottom of your marketing funnel and are designed for immediate conversion, such as landing or product pages. By sending traffic there, you might generate a sale, but only from people who are ready to buy—and you’re missing out on everyone else. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. For example, if someone searches for “how to drive website traffic,” they’re likely in learning mode (and not in buying mode). While we could run paid ads for this keyword and send searchers to a dedicated landing page, we would probably be wasting money on people who are unlikely to convert because they’re not ready to buy. In contrast, content marketing helps us attract, engage, and convert customers throughout the entire funnel. And a happy byproduct of this process is that it builds brand awareness and trust, so when those people are ready to buy, our paid ads will probably be more effective.